Decisions ... it's the business we're in
So ... I was reading (well, to be honest, I was listening to) Seth Godin rant in "Small is the New Big" ... and I don't know why exactly, but I suddenly realized that we're not in the answers business ... we're not in the information business ... we're not even in the library business ...
Nope ... we're in the decisions business.
Because of that, our jobs, our missions, our people need to be focused -- not on the stuff that fills the shelves or hard drives or iPods or Blackberries -- but instead on the decisions that people make ... we need to be advocates and champions for decisions that people make to better themselves, their friends and families, and their communities.
We need to be able to measure our contribution to their decisions ... we need to be able to measure the impact of those decisions ... 'til we can do that, we're just making noise in the barnyard with a brick and a bucket.
So, how do you measure your own decisions?
posted by ic-tim at 8:53 PM
1 Comments:
The quote "Decisions... it's the business we're in" is attributed to Hyman Roth, a character in The Godfather Part II. Roth is a mob boss and business partner of Don Corleone, and his words highlight the centrality of decision-making in the criminal underworld that he and the Corleone family operate in. Corporate Training Software
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