Decisions ... it's the business we're in

So ... I was reading (well, to be honest, I was listening to) Seth Godin rant in "Small is the New Big" ... and I don't know why exactly, but I suddenly realized that we're not in the answers business ... we're not in the information business ... we're not even in the library business ...

Nope ... we're in the decisions business.

Because of that, our jobs, our missions, our people need to be focused -- not on the stuff that fills the shelves or hard drives or iPods or Blackberries -- but instead on the decisions that people make ... we need to be advocates and champions for decisions that people make to better themselves, their friends and families, and their communities.

We need to be able to measure our contribution to their decisions ... we need to be able to measure the impact of those decisions ... 'til we can do that, we're just making noise in the barnyard with a brick and a bucket.

So, how do you measure your own decisions?