Blogging as PR for libraries

B.L. Ochman from Bacon's has put together a PR-savvy blog -- How To Write Killer Blog Posts And More Compelling Comments that, well ... doesn't suck! If your library (or other org) has a PR person or department, this would be a nice thing to run by 'em. Since most of the librarians I know are still unfamiliar/uncomfortable with the idea of blogs, it might be good to have the PR types pushing the idea ...